NTIA: #LetUs Dance – Supporting the Nighttime Industry

Government Relations and Public Affairs, Advocacy and campaigns, PR and Media Relations, Crisis Comms

The Challenge

During the Covid-19 pandemic, clubs, music venues, pubs and bars were forced to close their doors. These industries came under extreme pressure as lockdown restrictions and public health guidelines made it increasingly difficult to operate.

The Tendo team were brought in by the Night Time Industries Association at the height of the COVID-19 pandemic to support nightlife at one of the most challenging times for venues.

Our Strategy 

Our political and media strategy focused on raising the profile of the value of nightlife among parliamentarians to secure much-needed support for the industry and obtain a clear roadmap to reopening.

The Tendo team supported the formation of a new All-Party-Parliamentary-Group (APPG) on the Night Time Economy and assisted with launching the APPG’s flash inquiry into the impact of COVID-19 on businesses, employees, and freelancers. The inquiries survey was completed by 20,000 consumers and businesses, after securing support from leading DJs and artists who published it on social media.

We secured widespread media coverage of the APPG’s findings and recommendations, landing coverage across national papers and features in BBC News, Sky News, ITV News and Channel 5 News, ahead of the Prime Minister’s roadmap to reopening.

Tendo also collaborated with stakeholders across the music and hospitality sector to amplify the voice of the industry and its key asks of the Government. This included a series of virtual roundtable events, allowing venues, employees, and freelancers to directly engage with MPs, Peers, and the government.

The Results

We were proud to support the NTIA to find its political voice during such turbulent times.

While significant operational pressures remain, we were delighted that nightclubs and live music venues in England were able to safely reopen their doors in July 2021.