Midlands Connect: Amplifying the voice of Transport Across the Midlands

Conference and Events

Challenge

Midlands Connect is dedicated to researching, developing, and advancing transport initiatives that deliver environmental, economic, and social benefits across the Midlands and the wider UK. As part of their efforts to enhance the A5 corridor, Midlands Connect hired us to organise a half-day conference in Hinckley. The aim was to highlight the corridor’s significance, present the case for further investment, and explore a range of potential interventions.

Our Strategy 

The Tendo team utilised its expertise in event management and political insight to deliver a highly successful conference. The event brought together over 80 delegates, including representatives from local authorities, business leaders, and MPs. Key figures, including Council Leaders, local MPs and business representatives, were engaged to provide thought leadership and foster meaningful discussions through panels and keynote speeches.

The Result

With Tendo’s support, Midlands Connect successfully engaged influential stakeholders to underline the importance of the A5 corridor. The conference effectively highlighted the need for further investment to unlock local, regional, and national growth.