Who we are
Our commitment is to deliver exceptional results, not to track hours on a timesheet. Whether it’s solving challenges, shaping policy, changing perceptions, setting agendas, or building confidence whatever the future brings, we are relentless in aligning our efforts with your objectives.
Drawing from extensive experience, we leverage our deep understanding of political and media landscapes to offer insightful advice and effective solutions. As a seamless extension of your team, we provide the expertise to achieve your desired outcomes.
United Government Affairs Network
If you’re seeking advice and support for markets outside of the UK, be sure to ask us for details about how you can work with the UGA network.
Our Team
Peter Carroll
Founding Director
Peter is a multi-award-winning Public Affairs, Communications and Campaigning professional with over 30 years’ experience in politics, government, elections, communications and campaigning. Prior to helping set up Tendo, he served as a Special Adviser in HM Treasury during some of the coalition years.
He has been deeply involved in numerous public affairs campaigns across a wide range of sectors. He set up and won several of the highest profile public affairs campaigns of their time including Joanna Lumley’s Gurkha Rights Campaign.
Will de Peyer
Founding Director
Will is an economist, policy and communications professional with over 20 years’ experience in and around Westminster and Whitehall. Will has led numerous successful public affairs campaigns bringing about policy change at a national and sub national level.
Before Tendo, Will served as a Special Adviser in HM Treasury for five years, working with a remit across all economic departments of Government, and prior to that worked in opposition politics. Will started his career in the City of London, working in the International Insurance market and in Investment Banking.
Paul Gaffney
Director
Paul has around twenty years experience of providing public affairs, political, communications and media relations advice to leading politicians, businesses, and trade bodies. He began his career in Parliament working for a senior opposition frontbencher and has provided media advice on several General Election campaigns.
He has also worked for The Football Association, a global communications consultancy and led the strategy and public affairs team at a major housing provider.
David Beer
Senior Account Executive
David provides research, monitoring and technological expertise for financial education, transport and cybersecurity clients, ensuring teams are kept informed of the latest political developments and key figures are identified. He is also involved in digital communications, in particular social media engagement, as well as events organisation.
David joined Tendo after working in communications at a German research institute, having completed master’s degrees in Global Studies and Economic History at Leipzig University and LSE, respectively. He is a fluent German speaker, having studied the language for his bachelor’s at Oxford University.
Jemima Blain
Account Manager
Jemima joined Tendo after working as a Parliamentary Assistant and Researcher for a Member of Parliament. She holds a degree in Politics and International Relations from The University of Sussex.
At Tendo, Jemima leverages her parliamentary expertise to support our work with All-Party Parliamentary Groups (APPGs) and provides public affairs support to various transport and health-focused clients. Jemima also supports clients by delivering meetings with senior members of parliament, alongside events and roundtables.
Nicholas Hall
Senior Account Manager
Nicholas joined Tendo after completing a BA in International Development from King’s College London. He has previously completed an internship providing political consulting for small businesses operating across a range of different industries, and has multiple years of experience working in client-facing roles in different industries.
At Tendo, Nicholas provides both public affairs advice and media and public relations support. He has experience supporting a range of industries including in the healthcare, transport, and green economy spaces. He has developed particular experience in campaigning work, helping develop the media and public-facing profiles of a number of campaigns at Tendo and secure broadcast and national print opportunities for them.
Sarah Hinck
Account Manager
Daniel Laing
Associate Director
Daniel provides strategic advice and expertise to a range of clients at Tendo, drawing on his twelve years in public affairs, research, and campaigning. He has significant experience supporting organisations in health and social care, higher education institutes, cyber security and membership bodies. Daniel notably played a key role in the award-winning Catch Up With Cancer campaign.
Daniel led the health consultancy team at a major political intelligence agency using his expertise in parliamentary and legislative processes to support organisations. He has also worked on local government research initiatives, in-house public affairs for a UK children’s charity, and has written for several political publications.
Mya Luggah
Senior Account Executive
Mya has spent the last two years advising clients across health, social care, financial services, transport and democratic reform on public affairs and policy engagement.
Her experience includes delivering parliamentary engagement programmes, organising parliamentary events and supporting high-profile integrated media campaigns. Mya has built a network across Parliament, working with MPs, government officials, diplomatic representatives and sector organisations to advance clients’ policy priorities. She has also secured national broadcast and trade media coverage, and supported engagement that has resulted in ministerial meetings, Prime Minister’s Questions and wider political action.
Willy Morris
Senior Account Manager
Willy works across Tendo’s health and transport clients, utilising his expertise in health policy and political campaign strategy to help our clients navigate Westminster, the media, and beyond.
Before joining Tendo, he worked at a health policy think tank in London, where he specialised in the delivery and implementation of health policy within the NHS. He also has extensive experience in political campaigning in the US, having contributed to a range of political races from Congressional campaigns to city council elections.
Willy holds a Bachelor’s degree in Political Science and Philosophy from the University of Nebraska and an MSc in Comparative Politics from the London School of Economics.
Harry Tugwell
Account Executive
Hannah Waters
Senior Account Manager
Hannah is a Senior Account Manager at Tendo, where she has spent more than four years advising clients on public affairs, media and communications. She works across transport, financial services, health, education and industry, helping organisations navigate political, policy and reputational challenges.
Her experience includes political engagement programmes, stakeholder strategies, policy submissions, parliamentary events and integrated media campaigns. Hannah has supported campaigns that helped secure a policy win for British bicycle manufacturing and raised the profile of primary-aged financial education. She has also secured national, regional, trade and broadcast coverage for clients, including in the Financial Times, The Times, BBC, The Guardian, ITV and The Telegraph.
Jenni Lang
Associate
Based in Edinburgh, Jenni has over twenty years of experience working in corporate communications and public affairs in Scotland and the UK. She has worked in-house for some of the largest companies in the UK and globally, in sectors as diverse as accountancy and energy advising senior leaders on building and protecting their reputation; issues management; creating strong relationships with key decision makers and influencing policy making.
Jenni is also a Scottish Advisory Board member for Career Ready Scotland, and is passionate about supporting young people from socially challenging backgrounds to meet their potential.
Our Awards
