Who we are

Established in 2015, we are a founder-led consultancy with firsthand experience at the heart of government and leading in-house teams.

Our commitment is to deliver exceptional results, not to track hours on a timesheet. Whether it’s solving challenges, shaping policy, changing perceptions, setting agendas, or building confidence whatever the future brings, we are relentless in aligning our efforts with your objectives.

Drawing from extensive experience, we leverage our deep understanding of political and media landscapes to offer insightful advice and effective solutions. As a seamless extension of your team, we provide the expertise to achieve your desired outcomes.

United Government Affairs Network

Tendo is a proud member of United Government Affairs (UGA), a network of independent agencies dedicated to providing public affairs and communication services across Europe and America. In our increasingly global, interconnected world, businesses and organisations understand that a multilateral approach to public affairs and communications is necessary to get ahead. UGA gives Tendo and our clients local insights for global businesses, with member-agencies covering a wide variety of geographies and industries.

If you’re seeking advice and support for markets outside of the UK, be sure to ask us for details about how you can work with the UGA network.

Learn More About Our Global Network

Our Team

Peter Carroll

Founding Director

Peter is a multi-award-winning Public Affairs, Communications and Campaigning professional with over 30 years’ experience in politics, government, elections, communications and campaigning. Prior to helping set up Tendo, he served as a Special Adviser in HM Treasury during some of the coalition years.

He has been deeply involved in numerous public affairs campaigns across a wide range of sectors. He set up and won several of the highest profile public affairs campaigns of their time including Joanna Lumley’s Gurkha Rights Campaign.

Will de Peyer

Founding Director

Will is an economist, policy and communications professional with over 20 years’ experience in and around Westminster and Whitehall. Will has led numerous successful public affairs campaigns bringing about policy change at a national and sub national level.

Before Tendo, Will served as a Special Adviser in HM Treasury for five years, working with a remit across all economic departments of Government, and prior to that worked in opposition politics. Will started his career in the City of London, working in the International Insurance market and in Investment Banking.

Paul Gaffney

Director

Paul has around twenty years experience of providing public affairs, political, communications and media relations advice to leading politicians, businesses, and trade bodies. He began his career in Parliament working for a senior opposition frontbencher and has provided media advice on several General Election campaigns.

He has also worked for The Football Association, a global communications consultancy and led the strategy and public affairs team at a major housing provider.

David Beer

Senior Account Executive

David provides research, monitoring and technological expertise for financial education, transport and cybersecurity clients, ensuring teams are kept informed of the latest political developments and key figures are identified. He is also involved in digital communications, in particular social media engagement, as well as events organisation.

David joined Tendo after working in communications at a German research institute, having completed master’s degrees in Global Studies and Economic History at Leipzig University and LSE, respectively. He is a fluent German speaker, having studied the language for his bachelor’s at Oxford University.

Jemima Blain

Account Manager

Jemima joined Tendo after working as a Parliamentary Assistant and Researcher for a Member of Parliament. She holds a degree in Politics and International Relations from The University of Sussex.

At Tendo, Jemima leverages her parliamentary expertise to support our work with All-Party Parliamentary Groups (APPGs) and provides public affairs support to various transport and health-focused clients. Jemima also supports clients by delivering meetings with senior members of parliament, alongside events and roundtables.

Nicholas Hall

Senior Account Manager

Nicholas joined Tendo after completing a BA in International Development from King’s College London. He has previously completed an internship providing political consulting for small businesses operating across a range of different industries, and has multiple years of experience working in client-facing roles in different industries.

At Tendo, Nicholas provides both public affairs advice and media and public relations support. He has experience supporting a range of industries including in the healthcare, transport, and green economy spaces. He has developed particular experience in campaigning work, helping develop the media and public-facing profiles of a number of campaigns at Tendo and secure broadcast and national print opportunities for them.

Sarah Hinck

Account Manager

Sarah is an Account Manager at Tendo, advising clients across transport, aviation, health, education and defence. She works closely with clients to understand their objectives and develop public affairs and communications programmes that respond to political, regulatory and reputational challenges.

Her experience includes policy analysis, developing and implementing political engagement programmes, and delivering targeted campaigns. She also draws on experience in regulatory intelligence and public policy, which informs the clear, evidence-led guidance she provides to clients. Sarah holds an MSc in Comparative Politics from the London School of Economics and a BA in Communications and Politics from the University of Washington.

Daniel Laing

Associate Director

Daniel provides strategic advice and expertise to a range of clients at Tendo, drawing on his twelve years in public affairs, research, and campaigning. He has significant experience supporting organisations in health and social care, higher education institutes, cyber security and membership bodies. Daniel notably played a key role in the award-winning Catch Up With Cancer campaign.

Daniel led the health consultancy team at a major political intelligence agency using his expertise in parliamentary and legislative processes to support organisations. He has also worked on local government research initiatives, in-house public affairs for a UK children’s charity, and has written for several political publications.

Mya Luggah

Senior Account Executive

Mya is a Senior Account Executive at Tendo, where she has spent over the last two years advising clients across health, social care, financial services, transport and democratic reform on public affairs and policy engagement.

Her experience includes delivering parliamentary engagement programmes, organising well-attended parliamentary events and supporting high-profile integrated media campaigns. Mya has built an established network across Parliament and regularly works with MPs, parliamentary staff, government officials, diplomatic representatives and sector organisations to advance clients’ policy priorities. She has also secured national broadcast and trade media coverage, and supported engagement that has resulted in ministerial meetings, multiple Prime Minister’s Questions and wider political action.

Willy Morris

Senior Account Manager

Willy works across Tendo’s health and transport clients, utilising his expertise in health policy and political campaign strategy to help our clients navigate Westminster, the media, and beyond.

Before joining Tendo, he worked at a health policy think tank in London, where he specialised in the delivery and implementation of health policy within the NHS. He also has extensive experience in political campaigning in the US, having contributed to a range of political races from Congressional campaigns to city council elections.

Willy holds a Bachelor’s degree in Political Science and Philosophy from the University of Nebraska and an MSc in Comparative Politics from the London School of Economics.

Harry Tugwell

Account Executive

Harry joined Tendo after graduating with a BSc in Politics from the London School of Economics and Political Science (LSE), having previously completed a Certificate of Higher Education in Social Policy at the University of Bristol. Before joining Tendo, he also gained experience working in the constituency office of an MP.

At Tendo, Harry supports a range of accounts, monitoring political and policy developments, conducting research, mapping key stakeholders, and supporting wider parliamentary and public affairs activity. His work includes preparing briefings and correspondence, coordinating stakeholder engagement, and assisting with the delivery of parliamentary events and campaigns.

Hannah Waters

Senior Account Manager

Jenni Lang

Associate

Based in Edinburgh, Jenni has over twenty years of experience working in corporate communications and public affairs in Scotland and the UK. She has worked in-house for some of the largest companies in the UK and globally, in sectors as diverse as accountancy and energy advising senior leaders on building and protecting their reputation; issues management; creating strong relationships with key decision makers and influencing policy making.

Jenni is also a Scottish Advisory Board member for Career Ready Scotland, and is passionate about supporting young people from socially challenging backgrounds to meet their potential.