Supporting an in-house press office during COVID-19 - The Airport Operators Association
We were hired by the Airport Operators Association to support their press office and provide public affairs support during the COVID-19 pandemic. As a part of our contract we provided a 24 hour press office function and increased their presence in the media through strong reactive activity and creative proactive stories.
This included:
Securing media coverage and political cut through on survey results showing that airports in England were set to lose £4 billion in 2020
Securing regular broadcast appearances for the CEO and Chair
Utilising the media to secure partial business rates relief for airports
Highlighting the risk of job losses in the sector through a survey of members
Drafting opinion pieces for the Chair, CEO and supportive stakeholders
Organising regular MP briefing sessions